How to create a YouTube channel for business: a step-by-step guide

ByUsman Pervaiz

Nov 10, 2022

Businesses can expand more effectively by setting up a properly run YouTube channel with regular content, but doing it right is equally crucial. Here are the detailed instructions.

1. Sign in to your Google account.

To watch, share, create, and comment on YouTube content, you must have a Google account. Visit youtube.com and select “Sign In” from the menu in the top right.

1. You will be asked to sign in if you have a Google account.

2. Be sure to choose the Google account you want to be linked to the YouTube channel if you have multiple Google accounts.

3. Click “Create Account” and follow the instructions to create a Google account if you don’t already have one.

2. Utilize your Google account to create a new YouTube channel.
It’s time to create a channel once your Google account is set up and you are logged in. The user icon for you is in the top right. Click it. This is a representation of both your Google and YouTube accounts (as YouTube is owned by Google). When a drop-down menu appears, select “Settings” from it.

From there, you’ll be taken to your account overview. Click “Create a new channel” under “Your channel.”

The first step is to create your new channel name. It can be whatever you want, and doesn’t have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent.

After you enter the channel name, you might be asked to verify the account via text message or voice call. If that happens, enter the code you receive from the option you choose.
Once you’ve verified your account, you’ll be taken to the dashboard for your channel. Now, it’s time to start customizing it.

3. Navigate to the Customize Channel page.

We’ll start with the fundamental details about your channel. From your channel dashboard, click “Customize channel.”

From there, you’ll be taken to the channel customization page.
You’ll notice three tabs: “Layout,” “Branding,” and “Basic info.” These three tabs will help you optimize your channel for viewers.

4. Add Basic Info to your channel for discoverability.

Here’s where you’ll enter some basic information about your channel, like the language your videos are in, as well as a description that helps people discover your channel when they enter search terms that describe what videos they’re looking for. These keywords can include what your channel is about, the problems it helps solve, the people and products featured, your industry, and more.
You’ll also be able to add links to sites you want to share with your viewers.

5. Upload branding elements to your channel.
In addition to the descriptive details you’ve added, there’s

Under the “Branding” tab, you’ll be able to add your profile picture, banner image, and video watermark.

By Usman Pervaiz

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